Everybody knows or has known someone who’s suffering from dementia. Words can’t describe the mental pain and agony that goes along with this brain disease. Especially if you have family or a close relative who is demented, no explanation about the social impact is necessary. It’s an awful disease.
So dementia is ruthless and can find anyone. Sir Jackie Stewart is facing one of the biggest challenges of his life since his wife, Lady Helen Stewart, was diagnosed with dementia in 2013.
In 2016 Jackie Stewart founded Race Against Dementia in order to fund research to find a breakthrough in the prevention or treatment of dementia. And Bends and Curves supports this goal, we hope you do too. Donate here.
Brand Union (now Superunion) has created the visual side of the brand ‘Race Against Dementia’. They developed a visual language for it. This includes a custom-designed typeface (named ‘Helen’) created in partnership with font foundry Colophon, that expresses the visual fragmentation of the logo; a toolkit for photographic treatment using an archive of photos from Sir Jackie and Lady Helen’s life; and a direct and vibrant colour palette that picks up Sir Jackie’s Scottish Heritage and the colour of his cars, French Racing Blue.